5 Most Overrated Marketing Tactics
In 2016 when there are more marketing tactics and channels than you could poke a stick at, what’s a marketer to do when faced with the dilemma of only choosing a few? Let us help you weave through the clutter and find your perfect tactic by listing 5 of the most overrated marketing tactics around today. 1. OOH OOH stands for “out of home” advertising, and refers to things like billboards and bus stop ads. This is somewhat of an obvious
Why Video Will Rule Your Inbound Strategy in 2017
When you’re browsing your favourite sites and social media online, what kinds of content do you consume most? Which do you find most engaging? Articles and posts? Not likely. Pictures? Sometimes, but generally we just skim them. Videos? Yes! Research recently published in HubSpot’s ‘State of Inbound 2016’ shows us that 45% of people watch more than an hour of Facebook or YouTube videos a week and 55% of people consume video content thoroughly. This isn’t just limited to B2C demographics
Should You Outsource Your Content Marketing?
Content Marketing is one of the most expensive marketing ventures you’re going to undertake. Not just the initial outlay for services and tools – such as social and project management software – but the valuable time you’re spending creating your content. But despite this large investment, content marketing is yielding a strong ROI for many companies – especially those with a long and complicated buying process where the customer needs to be educated about the solution. More and more businesses are outsourcing
5 Steps to Creating an Irresistible Content Offer
Content marketing is an interesting business to be in… On one hand, you’re offering your target audience information on how to be able to do something better. Yet on the other, you’re ultimately wanting them to move further down the sales and marketing funnel so you can keep the lights on in your business! Eventually you need to ask for the sale, because just showing people how to DIY is not going to pay the bills. (Having said that, you’d be
7 Podcasts that Will Make You Better at Inbound Marketing
Podcasting is on the rise. It seems like these days every man and his dog is starting a podcast about something, whether it be Pokemon Go, gardening, or inbound marketing. To help you sift through it all and make sense of the best podcasts for inbound marketers to hone their skills and keep up with industry news, we’ve put together this list of 7 of our favourite inbound marketing podcasts. In no particular order… 1. The HubCast The HubCast is
10 Things to Look for When Hiring Marketers
Hiring marketers is hard. You want a professional ‘jack-of-all-trades’ in marketing as well as a critical thinker, high achiever and someone sociable. The perfect employee doesn’t exist. We wish they did too – but they don’t. So we’ve put together our top 10 things you should be looking for to give you a helping hand with your next hire. 1. Adaptability The number one hiring aspect for a marketer should be their ability to adapt. Whether that means they’re more comfortable
10 Things I Hate About Inbound Marketing
Inbound Marketing has been at the forefront of a lot of business’ marketing efforts in recent times. It offers you the ability to engage with your target consumer on a deeper level without the need for cold connections. But like every marketing platform or avenue, it has its drawbacks. From long wait times to see results, to the pricing of connected marketing platforms, we’ve listed our top 10 things we hate about Inbound Marketing. 1. No quick turnaround Many businesses
How To Create a Content Marketing Calendar
With the right planning, your blog can generate massive authority in your industry, win the hearts and trust of new customers and launch your sales and business into the stratosphere. But without that careful planning, a blog is nothing more than a distraction to new visitors on your site and a black hole of time for you and your team. So how do you make sure you’re giving your blog the attention and care it needs to unleash its full
How to get Higher Open Rates on your Marketing Emails
Do you ever get frustrated with low email open rates? Maybe you’ve tried sending emails at different days and times, only to find that it has minimal impact on your open and click through rates. Imagine if there was a way you could send your marketing emails at different days and times based on when your subscribers actually want to read them. At times when they’re most likely to open the emails. Enter Seventh Sense… a new machine learning and predictive
6 Steps for Being Successful at Business Blogging
Before you go rushing off to start banging out blog posts for your business willy nilly, it’s important to remember that amazing business blogging results don’t happen by accident. There are a few important things to keep in mind before you embark on business blogging: 1. Make sure your content is solving real problems for your customers and potential customers The holy grail of business blogging is to find yourself in an industry where customers have questions that aren’t being
Here’s Why Your Emails Aren’t Getting Clicks (5 Mistakes)
Looking for free email marketing tools for your business? Here are the best marketing tools to help you manage your email marketing campaigns.
Top 7 Email Marketing Tools Small Businesses Should Be Using
Looking for free email marketing tools for your business? Here are the best marketing tools to help you manage your email marketing campaigns.
The Larger Market Formula – Why Most Ads & Marketing Funnels Don’t Work
Did you know that only around 3% of your potential target market is ready to buy at any given time? The vast majority are either
Core Web Vitals: What They Are and How They Impact Your SEO
If you’re actively looking for ways to improve your website’s rankings, there’s a good chance you’ve heard about core web vitals. But if SEO is not your strong point, you may be wondering exactly what they are and why they matter.
How to Turn Your Email Subscribers into Customers & Raving Fans
When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.